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The Jonathan Van Ness-founded brand provided the cast and Hair and Makeup Department with bestsellers.
April 8, 2026
By: Lianna Albrizio
Associate Editor
“Touch me!” says Grizabella in the iconic Broadway Musical “Cats.” “It’s so easy to leave me!” JVN Hair provided the “Cats” cast with bestseller Flexhold Hairspray. But when consumers touch the manes of those who use JVN Haircare, leaving won’t be so easy, officials say. Jonathan Van Ness’ haircare brand is the official haircare partner of the new Broadway musical, “Cats: The Jellicle Ball.” The announcement was timed for th...
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